We operate Niche Nation Eyewear and other retail outlets in leading department stores since 2004.
We are carrying a selected line of specialised eyewear brands from around the world, which continue to influence the industry through technical innovation and great styles. The Thonglor branch opened as a destination store on December 13, 2004 and ever since created a strong following among fashion and design conscious influencers. A new flagship branch at Central Embassy followed in May 2014.
Since 2010 we partner with Siam Paragon bringing our brands to two floors of Thailand's leading department store located in the central of Bangkok.